About
Creative studio PIIRTÄÄ, is based in Tokyo and Taipei, provides tailored solutions to individual needs. Started in 2014 from branding/re-branding and marketing to project managements in product design, packaging design, PR and event curation & coordination. Experience in high-end/luxury fashion brands, artist projects, and member's community. With strong team building skills to tap right talent(s) for projects.
We value
passion | individuality | trust | artistry | agility
Our Services Include
Brand strategy
Creative direction
Social media content curation
PR liaison
Product design
Packaging design
Event curation & coordination
Founder
Olivia Pan, has master degree in Luxury Management at Polimoda in Firenze, Italy, and bachelor degree in Applied Fine Art for the studies in linguistics, multimedia design and product design at Griffith university in Brisbane, Australia. Grown up from multilingual environment of Japanese, English and Mandarin, Olivia is attentive to cultural sensitivity and awareness and often acts as a bridge between the locals and foreigners. Based in Tokyo and Taipei, travels with clients for private events and projects across Asia, Europe and United States.
Our studio name, PIIRTÄÄ, stands for these seven adjectives that we value: personal, idiosyncratic, intrinsic, ravishing, transformative, articulate, and agile. We found this letter combination vibrant, playful and geometric with simple strokes that resemble the abstract formation of postmodern architecture, and at the same time meaningful that it appears as a verb form for 'to draw', 'to outline' in Finnish. The double Ä with trémas look eclectic and fun, like a pair of eyes, that we took it as a symbolism for “sight” --- to delivery solutions not only for current needs, but pavements for the future development.
Pictorial logo of PIIRTÄÄ is composed of a mirrored image composed of capital letter P and the tréma dots taken from Ä; where the tréma dots are merged with the top part of P. The idea of this design is taken from the concept in iconography and ambigram; where the symbol appears the same upside down for representing how we work — that we are a joined force of our clients under temporary contracts, yet, we take our clients’ brands and every project as seriously as how we take for our own.