Snob Facebook_brand intro 2
Snob Facebook_brand intro 1
Snob Facebook_brand intro 3
Snob Facebook_collection 2
Capri_1
Capri_2
Capri_3
Snob Facebook_event post 1
Snob Facebook_event post 2
NYC cover
NYC_1
NYC_2
NYC_3
NYC_4
Snob Facebook_lifestyle - reading pick
Snob Facebook_lifestyle - photography
20150403 Behind The Scene_1
20150403 Behind The Scene_2
20150403 Behind The Scene_3
Snob Facebook_press 1
Snob Facebook_press 2
Snob Facebook_press 3
Snob Facebook_brand press
Snob Facebook_collection 1

MARKETING |

SOCIAL MEDIA CONTENT CURATION

SNOB

2015

 

Client: Snob

Image Credit: Snob Facebook

This is an interesting case that our project manager has worked closely with client’s team from marketing to the fashion event for six months in daily team-meeting base.  The role in this project was to liaise between the brands, local media, outsourced PR agency and the client for organising the fashion event, and at the same time working on a customised structure for the client’s marketing and Facebook content needs.  

 

We treated Facebook as a dialogue platform with the store customers and visitors; a place for the like-minded to share interests rather than an official site solely for the updates of the store collection.  The scenario behind the setting: 'If you like fashion and travel, Snob Facebook is like an art capsule that brings you fashion forward features, buying trip anecdotes and on-trend music.'