Designer Tête-à-tête is Snob’s first official event and was held at W Taipei for showcasing selected designs from VIKA GAZINSKAYA and KATIE ERMILIO’s FW15 collections and introducing the design concepts of demi-couture through discussion panel by inviting the two brands’ designers, Vika and Katie to join for the talk.  This event is planned with four phases; we firstly had a welcome dinner at a private kitchen, Fatty’s, a night prior the event to gather local senior fashion editors and designers as a warm-up, followed by press event and VIP event for the trunk show and discussion panel, then had a day for designers’ private interviews and photoshoots.  For media liaising, we teamed up with local PR agency, STARFiSH, for the regular monthly introduction of new fashion brands, interviews and photoshoots of Snob creative director and the two guest designers, as well as the on site event coordination.  Both the boutique and the event have been paid close attention by print and online medias, such as Vogue Taiwan, Elle Taiwan, Prestige, We People, Beauty, Cosmopolitan Taiwan,  Harper’s Bazaar Taiwan, Marie Claire Taiwan, Fashion Guide, Apple Daily Taiwan and China Times Weekly.