About

Creative studio PIIRTÄÄ, provide tailored solutions to individual needs.

started in 2014 from project management in branding/re-branding, marketing and PR to visual and product design.  With strong team building skills to tap the right talent(s) for projects.

 

We value

passion | individuality | trust | artistry | agility 

 

Our Services Include

Brand strategy

Creative direction

Social media content curation

PR liaison

Product design

Packaging design 

Event curation & coordination

 

Olivia Pan

The one behind PIIRTÄÄ, had master degree in Luxury Management at Polimoda in Firenze, Italy, and bachelor degree in Applied Fine Art for the studies in linguistics and multimedia design at Griffith university in Brisbane, Australia.  From a multilingual background of Japanese, English and Mandarin, Olivia is attentive to cultural sensitivity and awareness and often acts as a bridge between the local and foreigner.  Based in Tokyo and Taipei, also travels with clients for private events and projects in NYC and Europe.  

Our studio name, PIIRTÄÄ, stands for these seven adjectives that we value: personal, idiosyncratic, intrinsic, ravishing, transformative, articulate, and agile.  We found this letter combination vibrant, playful and geometric with simple strokes that resemble the abstract formation of postmodern architecture, and at the same time meaningful that it appears as a verb form for 'to draw', 'to outline' in Finnish.  The double Ä with trémas look eclectic and fun, like a pair of eyes, that we took it as a symbolism for “sight” --- to delivery solutions not only for current needs, but pavements for the future development.  

Pictorial logo of PIIRTÄÄ is composed of a mirrored image composed of capital letter P and the tréma dots taken from Ä; where the tréma dots are merged with the top part of P.  The idea of this design is taken from the concept in iconography and ambigram; where the symbol appears the same upside down for representing how we work — that we are a joined force of our clients under temporary contracts, yet, we take our clients’ brands and every project as seriously as how we take for our own. 

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