This is an interesting case that our project manager has worked closely with client’s team from marketing to the fashion event for six months in daily team-meeting base.  The role in this project was to liaise between the brands, local media, outsourced PR agency and the client for organising the fashion event, and at the same time working on a customised structure for the client’s marketing and Facebook content needs.  

We treated Facebook as a dialogue platform with the store customers and visitors; a place for the like-minded to share interests rather than an official site solely for the updates of the store collection.  The scenario behind the setting: 'If you like fashion and travel, Snob Facebook is like an art capsule that brings you fashion forward features, buying trip anecdotes and on-trend music.'